visual design | branding | product marketing
Art Direction, Design, and Illustration of digital assets for Direct to Consumer channels including Facebook, Instagram, Programmatic, Affiliates, email, and homepage. Worked with multiple stakeholders to execute creative that tells the story of a healthy, enjoyable alternative to artificial and sweetened drinks and products. A legion of devotees (including Halle Berry and John Legend) happily volunteer their positive opinions about the product.
Concept, design, and production of Valentine’s Day campaign, promoting three exclusive bundles.
Our popular flavor combos were begging for some animation. So I made one.
Concept, design, illustration, production for hint’s Instagram page. hint has a very healthy (pun intended) relationship with it’s adoring customers and there is mutual sharing. One day it could be introducing our new flavor, to a co-branded prize, to ticket contests, to fun animations.
Concept, design, and production. Promotion of Valentines’, Super Bowl, and hint kids.
I animated this mock up to better envision how the bottles and colors would line up.
Sojern is a provider of a data-driven traveler marketing that utilizes programmatic buying and machine learning technology. Within the Brand Marketing department, I create marketing collateral that spans digital, print, and live events.
Riverbed DISRUPT is an exclusive event held in New York City, designed to inspire new thinking, examine trends, and discover breakthrough technologies disrupting the IT landscape in the cloud-first era.
I designed the event logo and collateral to have a typographic disruption as well as visual disruption. I wanted to convey the vibrancy of the city as well as the venue, the modern Conrad Hotel. This theme was carried throughout, from the print and digital communications, to an app created for attendees, to environmental graphics, and projections.
I maintained and added to the icon library.
My icons were used in presentations as well as in print and online.
Illustration of Riverbed SteelFusion at work.
A Data Sheet for Riverbed Steel Fusion.
This icon was used as the desktop app icon for the Riverbed Packet Analyzer app. It also appeared throughout the app.
I tried a number of cook book covers, gingham was involved, but we settled on this straightforward approach.
Working within the Visual Design Customer Experience Department, I redesigned a B2B portal, updating the company visual branding throughout the website. Design included navigation, icons, and UI. Coordinated implementation with the Symantec engineering department in India.
Designed UI, icons, navigation, and buttons for Retail News Network (RNN), an in-store app created for Apple Inc. used by Apple Store Employees in the Apple Stores.
Designed marketing assets for social media, mobile, and online games. Monitored performance of social media assets, emails, and ads and adjusted designs to maximize click-throughs and game installs. Creation from concept to production of ad campaigns and emails for maximum user acquisition and retention. Design of brand guides, collateral, landing pages, t-shirts, presentations, game UI, event graphics, social media assets, and promotional items.
Design for international consumer electronics company. In the Brand Marketing Department, I did visual design for digital assets including landing pages, emails, logos, on-air graphics, event graphics, packaging, print and online ads, environmental graphics, and promotional items.
Various clients, various approaches. What I try to keep in common throughout is communication, personality, and economy.
I created these icons to represent (top) the expense of cyber security breaches, and (bottom) wholesale theft of personal records.
I redesigned this one pager to reflect the current branding and reorganize the hierarchy of information presented.
Concept, design, production of ads, including sourcing stock imagery, typography.
Layouts for white papers. Concept, design, production. Creation of illustrations, icons, layout.
A Mother’s Day promotional Landing Page. I wanted to convey a larger story behind those that offered services on Fiverr. Image selection, copy writing, design.
